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Marketing with a capital 'M:' How to achieve sustainable competitive advantage.
Marketing is a state of mind, not a department, and competing to win is everyone's job in the company. This represents a radical attitudinal shift that understands that the least marketing can do--literally--is conceive and execute 'stuff:' websites, brochures, campaigns and other tactical matter.
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Marketing with a capital 'M:' How to achieve sustainable competitive advantage.
