The players are all here. It is time to get it on. After three years of chasing YouTube’s online dominance, the major contenders in the fight for video mindshare and ad spend have taken the field. Since our last OMMA video conference, Hulu launched, as has CBS’s Audience Network, MySpaceTV and scores of Webisodics like Quarterlife and The Guild.
Virtually every major content provider now has a video strategy in place. And the market for eager viewers has never been more open after a TV writer’s strike, tepid “up front� spending and an invisible fall program schedule. But is online video and an ad model ready to fill the void? This time at OMMA Video we assemble the contenders to ask how do they all compete? Where should media buyers place their bets? And are we any closer to finding the right ad formats and business models to make online video a sustainable long-term game?
9:15am: Keynote: Web Video is Worth the Investment Astor Ballroom, 7th floor
With a checkered history of investment failures, Hollywood and the venture capitalists that rule Silicon Valley, Boston and New York have never been the best of friends. But venture capitalists with long, successful records are pouring money into content, betting that ...
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The players are all here. It is time to get it on. After three years of chasing YouTube’s online dominance, the major contenders in the fight for video mindshare and ad spend have taken the field. Since our last OMMA video conference, Hulu launched, as has CBS’s Audience Network, MySpaceTV and scores of Webisodics like Quarterlife and The Guild.
