Gain a thorough understanding of basic and intermediate industry terms, concepts, technologies and internet & interactive advertising principles. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course.

This course gives attendees an in-depth study of client expectations, media consumption habits, ad types, trends, metrics and measurement, industry standards and best practices. It is truly a comprehensive course that will bring you up-to-speed on interactive media, as well as give complete novices an equally useful level of expertise.

Who Should Attend

* In-House Sales Team
o VP of Sales
o Sales Managers
o Sales Reps
o Sales Support Staff
o Marketing Staff
o Business Development Staff
o Editorial Staff
o Media Buyers
o E-media Directors
o Marketing Directors
o Marketing Managers